Luxury is a strategy

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Today, the conception of luxury is being challenged more than ever. Rather than a splurge, some people believe that luxury is a strategy for happiness, and high end products are being considered smart financial decisions for investment, wellness and social acceptance. From respecting the heritage and craftsmanship of brands to feeling valued, here are some examples.

Emotions, Need, and Connection

The right purchase can strike a great balance between beauty and value and, of course, emotion. The luxury items you buy can add something special to your life and enhance your style through substance. Items like diamond jewelry are a great example, as they add to a collection, are timeless, and can be passed down. Rare Carat is the best place to buy diamonds online. It offers natural and lab-grown diamonds for any occasion and is a great sentimental gift.

Respect for Heritage and Craft

There are some luxury brands that have been around for hundreds of years, and they have survived because of the quality of their products. Brands such as Rolls Royce make a point of emphasizing their commitment to high-end craftsmanship. Other brands, especially luxe fashion outlets also do this. As a consumer, you want the best, and in this world, that means paying more. However, quality brands typically last much, much longer and can even gain more value.

Luxury is a Strategy for Social Acceptance

The past 25 years have seen an explosion in demand for high-end items. As reality TV hit our screens and we were given access to how the other half lives, we wanted that for ourselves! Today, women spend more money on popular items to promote social status. A survey by Havas Media Network found that 27% of UK women spend over £50,000 per year on luxury products and experiences. While silk is a luxury fabric to wear, it’s not a Louis Vuitton bag!

Feeling You are Valued

One of the more critical things that sets luxury brands apart from lesser products is customer service. When you arrive at a renowned hotel, fashion house, or car dealership, you are treated like a king or queen. This isn’t all just for you, of course, as brands like Chanel or Jaguar want your business. But that doesn’t really matter. Even if it is for a few hours, feeling valued like this can be a massive boost for your personal wellness and makes you feel like someone special!

Long-Term Investment and Heirlooms

Maybe you have bought something that is a little bit out of your usual price range. What really matters though is the reason for buying a luxury item. There are many luxury items that can be passed down and many will gain value if properly cared for. Jewelry, watches and even cars can be good long-term investments and make excellent heirlooms for children and grandchildren. Keeping it in the family when it comes to items like these can ensure a good future for your kids.

Summary

You can feel an emotional connection to something expensive that enhances your life. And that means luxury is a strategy for health, happiness and finances. It is also a great way to feel socially accepted, and helps you curate a collection of items you can pass to your children.